First read the google patent:
[http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.html&r=1&p=1&f=G&l=50&d=PG01&S1=20050071741&OS=20050071741&RS=20050071741]
This reveals a whole lot of new and rather extraordinary secrets about how search engines, specially Google ranks web sites these days. Very helpful for SEO learners.
Some summaries:
| Quote: |
Links.
It's common knowledge that Google relies heavily on inbound relevant links to rank a site. Now they explain exactly how it works.
As well as the number, quality and anchor text factors of a link. Google seems to also consider historical factors. Apparently the Google 'sandbox' or aging delay begins count down the minute links to a new site are discovered.
Google records the discovery of a link, link changes over time, the speed at which a site gains links and the link life span.
With this in mind, fast link acquisition may be a strong indicator of potential search engine Spam.
Gone are the days of pages and pages full of links. You must grow your links slowly to stay below the radar and be careful who you exchange links with. That means no more buying hundreds of links at once or other underhand tactics.
PR is now very valuable.
Your link anchor text should vary but remain consistent with your site content. No more using your main keywords on every link exchange you gain. That's 'anchor Spam'. Instead vary them around your top five to ten keywords.
Link exchanges are still very important but you must work and utilize them ethically. If you don't and you get caught, the recovery from a ban can be months and your host and IP may also be recorded.
Softly seems to be the message. The fact is fewer but better quality links will benefit you more and they will be much more likely to be over the long-term which is good too.
• Site click through rates (CTR)
CTR may now be monitored through cache, temporary files, bookmarks and favorites via the Google toolbar or desktop tools. Many have suspected for some time that sites are rewarded for good CTR with a raise in ranking. Similar to how Adwords works.
CTR is monitored to see if fresh or stale content is preferred for a search result.
CTR is also analyzed for increases or decreases relating to trends or seasons.
• Web page rankings are recorded and monitored for changes.
• The traffic to a web page is recorded and monitored over time. |
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