A blog about Internet, the Universe and Everything
The importance of optimizing and promoting your website for search engines like google, bing and yahoo is realized by more or less any website owner these days. Search Engine Optimization (SEO) is the most important part of internet marketing without a doubt. The world wide web is huge and these three giants of the search engines are the main gateways to it. When one does not know the address, search engines are the guides in this maze named internet. And you want your web address popping up at the top when someone searches for something that you provide services for. You can buy paid ads if you have the bucks. But nothing beats the organic search results. Those are free and you have to compete hard for important keywords, so search engine users implicitly like to believe that your website has some qualities and there is a good chance that they will find things here that they are looking for. Now a days you can also get traffic from social networking sites, popular bookmarking sites like digg.com, delicious.com etc. Or you can buy ads on popular sites in your niche. But organic ranking in search engines is still, and I believe, will continue to be major and serious source of traffic in near future. I am not a dedicated SEO guy. But I have been related to web design, development, project coordination for over 10 years. Over the years I have picked up a few things and I have seen how the SEO game evolved. So that is what I would like to share. I will try to keep it concise and focused on important points. Of course, there are an endless aspects of SEO and all of them cannot or rather should not be put into one post. So, there will be multiple posts, each focusing on some major aspect/s.
Optimizing your web site for search engines involve fighting in two major frontiers:
1. On page SEO optimization – involves optimizing the code, contents and site architectures of and on your web site
2. Off page SEO optimization – involves getting back links from other web sites, bookmarked in social bookmarking sites, getting shared and talked about in social networking sites
In my next few posts, I will elaborate on different different ideas and paths one can go about in on and off page SEO optimization techniques.
dna88 blog is a place for some rants about the web design and development technologies, internet and everything else in the universe! Blog posts may include but are not restricted to xhtml, CSS, php, mysql database, ajax, jquery, apache server, physics, super string theory, brane multiverse, parallel universes, philosophy, movies, TV series, music, heavy metal bands and whatever pops into my mind.